Paper in Globalisation and Linkages to 2020, Challenges and Opportunities for OECD Countries, International High Level Experts Meeting – OECD (1996)
“There is no doubt that the OECD corporate world has rediscovered developing countries. I say ‘re-discovered’ advisedly, because this may be another wave of interest – as we have seen in the past – that will fade will disillusionment as sales and profits in those markets fail to live up to expectations, or as negotiating our way through capricious changes in policy becomes too much trouble to be worth the candle. The corporate perspective towards developing country partners and markets is a strange and changeable mixture of enthusiasm and despair.”
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Reproduced with permission of OECD